CMR Syndicated Report: India 45-City Monthly A4 Printer Market Review 2011
The India Printers market is one of the most dynamic IT market segments dotted with new launches and price changes.
The Inkjet printer category comprising single (SF) and multi-function (MF) inkjets exhibits much variety and complexity in terms of product positioning and pricing. There is an increasing trend of adoption of MF Inkjets, while the SF Inkjets market has remained on a plateau over the past few quarters.
In the Laser printer category, A4 printers contributed to more than 99% of all single function shipments, while this proportion was about 82% for multi function laser shipments in CY2010.
Target Audience: In light of the above market scenario, it is important for strategy heads, product managers and channel business development managers at vendor organizations, OEMs and distribution firms to have an unbiased, third-party update on the competitive landscape in terms of actual city-wise inkjet and laser printer sell-throughs.
Research Methodology and Market Coverage
Methodology:
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Top 45 cities across India are covered.
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Face-to-face interviews of Tier-2 printer channel partners are conducted by a dedicated team of CyberMedia Research field executives every month.
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Estimation of vendor-wise sellouts across all major A4 printer categories – inkjet SF and MF, laser SF and MF.
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A diligent process of validation is carried out by the CyberMedia Research analyst team and field supervisors, particularly for any sharp rise or fall in sell-through numbers in a particular month. Local city-level market intelligence from trade sources is employed to estimate an accurate picture of sell-throughs. Vendor-Partner alliance status is also validated every month.
Market Coverage
Deliverables for every month will include the following:
Subscribers will receive comprehensive, city-wise sell-through numbers by vendor for the previous 9 calendar months in the form of MS Excel pivot tables.
Value Addition:
Annual onsite presentation to client team by CyberMedia Research analyst.
Release date:
Forty (40) days after the end of the data month, for instance, 10th November for ‘data’ months January-September.
To request a copy of the Table of Contents and Price Quotation,
please contact tthomas@cmrindia.com or call him at +91 - 99804 94509
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