Global Market Research
CMR Global Market Research Practice range of services comprises Survey Development, Analyst led in-depth interviews, Focus Group Discussions (FGDs), Desk Research, Ethnographic Studies and End-to-end Market Research. The bouquet of services has been created to ensure enterprises are able to identify, prioritize and resolve business problems even as they plan and expand their local, regional or international operations.
CMR Global Market Research Practice aims to help international and Indian enterprises conduct market research in developed markets such as North America, Western Europe and Japan, as well as in emerging markets across Africa, the Middle East, Asia/Pacific region and India.
CMR Global Market Research Practice will support India-centric businesses with market research and business consulting services to identify lucrative segments, test market new products, manage consumer panels, conduct retail audits, evaluate brand perception, measure customer satisfaction, or draw up a comprehensive India marketing strategy covering – positioning and product mix, marketing mix, channel structure and go-to-market services mix.
Additionally, CMR Global Market Research Practice will advise India-based organizations to develop appropriate technology and business operations strategies for ICT, Staffing and Recruitment and Organization Development. All on the basis of meaningful, research-based insights drawn from robust structured studies. Backed by a team of professionals with in-depth domain knowledge of key industry verticals and management best practices acquired over many man-years.
CMR's Global Market Research team has multilingual abilities for a deeper understanding of local / regional markets through a network of global partners. Latest technology platforms like CATI, CAWI etc., project management tools like MS Project, and high-end statistical analysis tools like Minitab and SPSS are deployed to conduct the research.
CMR Global Market Research Practice Expertise Areas
-
Survey Development
-
Analyst led in-depth interviews
-
Focus Group Discussions (FGDs)
-
Desk Research
-
Ethnographic Studies
-
End-to-end Market Research including:
CMR Global Market Research Practice Strengths
-
Multilingual abilities for a deep understanding of local / regional markets through a network of global partners
-
Use of latest technology platforms like CATI and CAWI, and project management tools like MS Project
-
Use of high-end statistical analysis tools like Minitab, SPSS etc.
|
