New Syndicated Research
India Mobile Services Usage and Satisfaction Study 2011
This CMR India syndicated report aims to provide an assessment of the usage of mobile services and measure satisfaction levels of subscribers with respect to different attributes like Presales, Customer Care, Billing, Network Quality and value added services (VAS).
Key Trends in the India Mobile Services Industry: The India mobile services industry is considered to be a developing market even at a stage when average mobile teledensity across the country has crossed 50% and in cities like Delhi and Chennai it is 100% or even more. Drastic tariff reductions, innovative bundling offers and high-speed data services, amongst others, have ensured that the bandwagon of "going mobile" is joined by one and all.
Figure 1. Churn Management in the India Mobile Telephony Services Ecosystem
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| Source: CMR India, March 2011 |
Study Coverage
Sample Size: 6,512 respondents (both male and female users)
Age Bracket: 16 years+
Cities Covered: 38 cities
Service Providers: 13 major service providers + others covered - Aircel,
Airtel, Videocon ,Vodafone, IDEA, MTNL / BSNL (CDMA), Reliance Telecom-GSM, Reliance-CDMA, Tata Indicom (CDMA), Tata Indicom (GSM), Uninor, MTS, MTNL / BSNL (GSM)
Technology: Both GSM and CDMA |
CMR's India Mobile Services Usage and Satisfaction Study 2011 is due for release in March 2011 and would offer stakeholders in the ecosystem valuable insights on:
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Satisfaction level of the customers with respect to different service providers
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Usage and awareness of mobile services and other value added services (VAS)
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Priority the improvement areas for each service provider
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