User Research
User Research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviours of consumers in a market-based economy and it aims to understand the effects and comparative success of marketing campaigns. The systematic gathering, recording and analysis of data about issues relating to marketing products and services forms the basic crux of User Research. The goal of market research is to identify and assess how changing elements of the marketing mix will impact customer behaviour.
India being a country with a large consumer/end-user base, it is a constant requirement of the corporate world to understand the typical needs and requirements of end-consumers; also the potential market, the dynamics involved and market expansion alternatives available to them.
CMR offers an integrated suite of market information gathering services from a wide range of sources, advanced information management tools, sophisticated analytical systems and methodologies and dedicated professional client servicing to help our customers find the best suited path to flourish and grow.
At CMR we work closely with customers to help them choose the right set of information and services and use it to make the best possible decisions. We focus on a single activity, namely the production, interpretation and distribution of information gathered from individuals about their opinions, desires, attitudes and behaviours. We firmly adhere to stringent quality processes in data collection, processing, analysis and reporting.
CMR's B2C Research Expertise
-
Brand Related Studies (Brand Awareness, Brand Perception etc.)
-
Usage and Attitude Studies
-
Demand Estimation
-
Advertisement Evaluation
-
Concept Testing
-
Pre- and Post-launch Testing of Products
-
Customer Satisfaction
-
Employee Satisfaction
-
Channel Satisfaction
-
Market Assessment
-
Pricing Assessment
-
Market Penetration
-
Market Segmentation
-
Retail Audits
-
Mystery Audits
-
Profiling Studies
-
Socio-Economic Research
-
Stakeholder Satisfaction
-
Benchmarking Studies
CMR's B2B Research Expertise
-
Market Share Analysis
-
Market Viability
-
Demand Estimation
-
Concept Evaluation Studies
-
Industry Cluster Studies
-
Sectoral Studies
-
Partner Identification Studies
-
JV and Acquisition Studies
-
Competition Intelligence Studies
-
Go-To-Market Service Strategy Validation Studies
-
India Entry Strategy Studies
At CMR we also offer tailor-made and high quality market research services aimed at improving market performance of our clients in India and facilitation of entry into India for our international clients.
Figure 1. CMR's India Field Network Overview |
 |
Source: CMR India, 2011 |
A wide network of field executives supported by empanelled field research agencies and country- and region-specific research partners for quantitative field surveys and panel management further enhances our reach into the farthest nooks and corners of India, as well as at a global level.
We have a dedicated bench for running and managing on-line surveys, telephonic surveys along with CATI / CAPI / PAPI capabilities.
|
